Who We Are

Headquartered in Salt lake City and a subsidiary of Ameritas Life Insurance Corp., Dental Select is committed to enhancing the member experience through innovative technology and a customer-centric approach. We are a family of over 100 employees who all believe that simplicity is the key to good benefits.

With customizable plans available throughout the United States, Dental Select also has one of the largest nationwide networks with over 360,000 provider access points. And vision plans supported by EyeMed that give access to leading national retail outlets as well as a whole lot of private practitioners. Oh, and we did we mention we have great employees too? In short, what you’ll get from us is a commitment to simplicity that makes you smile.

Financial Strength

All of the insurance plans marketed by Dental Select are underwritten by Ameritas Life Insurance Corp. and rated A (Excellent) by A.M. Best. Ameritas is a mutual-based organization meaning they always put the customer first. Ameritas prioritizes long-term stability, sustainable growth and responsible stewardship of resources, demonstrated by the strong financial ratings earned year after year. As a subsidiary of Ameritas, Dental Select is able to strategically provide world class service in the marketing and administration of plans, founded on the financial strength and backing of one of biggest insurers in the U.S.

The ratings* assigned to Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York provide an independent opinion of each insurer's financial strength and ability to meet ongoing insurance policy and contract obligations. Standard & Poor's and A.M. Best Company are recognized among the top authorities in analyzing insurance companies.
*Ameritas Mutual Holding Company's ratings by Standard & Poor's include Ameritas Life Insurance Corp. and Ameritas Life Insurance Corp. of New York.

Our Story

Dental Select’s story goes back to 1989. Brent Williams packed up his life into the back of a Dodge van and moved to the United States from Canada. And shortly after settling in Salt Lake City, he saw a need to make access to dental care simpler and more affordable.

In the thirty years since, we’ve grown from the humble beginnings of a bootstrapped company operating out of Brent’s apartment and offering a dental discount program. Today, we administer group dental and vision (with life insurance on the way in the coming months), as well as dental plans for individuals and families, covering over 470,000 members across all of our products. We’ve grown beyond the shadow of the Wasatch Mountains to offer plans nationwide and in 2020 were acquired by Ameritas Life Insurance Corp.

As was the case back in 1989, insurance is still too complex, too frustrating, and too expensive for too many individuals. But Dental Select has always grown when it refuses to accept the status quo and does things differently. And while the company has come a long way, it’s still a young and hungry group committed to that original vision of simple and affordable access to dental care for all.