Who We Are

Headquartered in Salt lake City and a subsidiary of Ameritas Life Insurance Corp., Dental Select is committed to enhancing the member experience through innovative technology and a customer-centric approach. We are a family of over 100 employees who all believe that simplicity is the key to good benefits.

With customizable plans available throughout the United States, Dental Select also have one of the largest nationwide networks with over 360,000 provider access points. And vision plans supported by EyeMed that give access to leading national retail outlets as well as a whole lot of private practitioners. Oh, and we did we mention we have great employees too? In short, what you’ll get from us is a commitment to simplicity that makes you smile.

Financial Strength

All of the insurance plans marketed by Dental Select are underwritten by ACE American Insurance Company, a member insurer of the Chubb Group of Companies and rated A++ (Superior) by A.M. Best. Chubb is the world’s largest publicly traded property and casualty insurer with offices in 54 countries, and a component of the S&P 500. This allows Dental Select to provide world class service in the marketing and administration of plans, combined with the financial strength and backing of one of the world’s biggest insurers.

Our Story

Dental Select’s story goes back to 1989. Brent Williams packed up his life into the back of a Dodge van and moved to the United States from Canada. And shortly after settling in Salt Lake City, he saw a need to make access to dental care simpler and more affordable.

In the thirty years since, we’ve grown from the humble beginnings of a bootstrapped company operating out of Brent’s apartment and offering a dental discount program. Today, we administer group dental and vision (with life insurance on the way in the coming months), as well as dental plans for individuals and families, covering over 470,000 members across all of our products. We’ve grown beyond the shadow of the Wasatch Mountains to offer plans nationwide and in 2020 were acquired by Ameritas Life Insurance Corp.

As was the case back in 1989, insurance is still too complex, too frustrating, and too expensive for too many individuals. But Dental Select has always grown when it refuses to accept the status quo and does things differently. And while the company has come a long way, it’s still a young and hungry group committed to that original vision of simple and affordable access to dental care for all.

Brent Williams

CEO and Founder of Dental Select

Brent Williams is the CEO and founder of Dental Select. Combining a financial background and an entrepreneurial drive, Brent founded the company in 1989 and has led it to become one of the nation’s largest privately-held dental companies. He continues to influence the company’s direction and strategic priorities today, constantly pushing for new ways to reimagine the member experience through innovations in product development and technology.

Brent’s industry leadership and involvement in legislative action has become a passion. He currently serves on the Small Business Council of the US Chamber of Commerce, formulating the Chamber’s small business policy and driving legislative, regulatory and international initiatives. He is an active member of the National Association of Dental Plans and previously served on its Board of Directors for more than 10 years. He is a three-time finalist for the Ernst & Young Entrepreneur of the Year and served on the Board of Governors for the Salt Lake Chamber of Commerce.

Mark Coyne


Mark Coyne serves as Dental Select’s President, where he is responsible for leadership and decision-making over all company operations. He leads Dental Select’s development and execution of core business strategies, including product development of commercial plans and software platforms.

Mark brings over 20 years of experience in dental and vision insurance. Prior to joining Dental Select in 2015, he was the Vice President of Sales at Government Employees Health Association with responsibility for sales, marketing, national accounts and operations of the company’s dental, vision and hearing provider networks. He served as Senior Operations Manager for Connection Dental Federal and Connection Vision and has 15 years of volunteer service with the National Association of Dental Plans.

He received his undergraduate degree from Washburn University and his Master of Business Administration degree from the University of Kansas.