Who We Are

We are a family of over 100 employees who all believe that simplicity is the key to customer experiences. Every day, we each work toward this same goal because we know how important it is to our clients. Our little family is currently one of the nation’s largest privately-owned dental plan administrators. We’ve had the same transparency since day one, without having to report to a bunch of shareholders.

With customizable plans available throughout the United States, we also have one of the largest nationwide networks with over 200,000 provider access points. And vision plans supported by EyeMed that give access to leading national retail outlets as well as a whole lot of private practitioners. Oh, and we did we mention we have great employees too? In short, what you’ll get from us is a commitment to simplicity that makes you smile.

Financial Strength

All of the insurance plans marketed by Dental Select are underwritten by ACE American Insurance Company, a member insurer of the Chubb Group of Companies and rated A++ (Superior) by A.M. Best. Chubb is the world’s largest publicly traded property and casualty insurer with offices in 54 countries, and a component of the S&P 500. This allows Dental Select to provide world class service in the marketing and administration of plans, combined with the financial strength and backing of one of the world’s biggest insurers.

Our Story

Dental Select was founded back in 1989 based on the belief that dental could be done better – it could be simpler. So we started by offering a discount plan that made access to dental care less burdensome, and more straightforward, accessible and affordable.

See for some reason, the insurance industry likes to make things complicated – really complicated. So much, that people are often reluctant to use their insurance to get the care they need. But that isn’t us. We’re over the overcomplicated. The same concept that we believed in decades ago, is what still drives us today – simplifying the dental experience.


Neglecting a dental visit should become a thing of the past. As a growing leader in the insurance industry, our overarching intention is to discover new ways to improve our business. No, we are not your typical benefits company; we like to think differently. Instead, we like to think as a technology company that happens to specialize in ancillary benefits, with a hyper-focus on the customer experience. Plus, we like to start every decision with one question, “what do our customers need first?

So as we continue to simplify the dental experience, we are fully committed to modernize technologies that will make each user experience the best it can be. To put it simply, Dental Select is making insurance simple – the way it should be.

Brent Williams

CEO and Founder of Dental Select

Brent Williams is the CEO and founder of Dental Select. Combining a financial background and an entrepreneurial drive, Brent founded the company in 1989 and has led it to become one of the nation’s largest privately-held dental companies. He continues to influence the company’s direction and strategic priorities today, constantly pushing for new ways to reimagine the member experience through innovations in product development and technology.

Brent’s industry leadership and involvement in legislative action has become a passion. He currently serves on the Small Business Council of the US Chamber of Commerce, formulating the Chamber’s small business policy and driving legislative, regulatory and international initiatives. He is an active member of the National Association of Dental Plans and previously served on its Board of Directors for more than 10 years. He is a three-time finalist for the Ernst & Young Entrepreneur of the Year and served on the Board of Governors for the Salt Lake Chamber of Commerce.

Mark Coyne


Mark Coyne serves as Dental Select’s President, where he is responsible for leadership and decision-making over all company operations. He leads Dental Select’s development and execution of core business strategies, including product development of commercial plans and software platforms.

Mark brings over 20 years of experience in dental and vision insurance. Prior to joining Dental Select in 2015, he was the Vice President of Sales at Government Employees Health Association with responsibility for sales, marketing, national accounts and operations of the company’s dental, vision and hearing provider networks. He served as Senior Operations Manager for Connection Dental Federal and Connection Vision and has 15 years of volunteer service with the National Association of Dental Plans.

He received his undergraduate degree from Washburn University and his Master of Business Administration degree from the University of Kansas.