Our Mission

We are passionate about our customers and strive to provide unsurpassed service to all of our members, clients and providers.

Dental Select’s Mission is to be the leader in the  benefits industry by providing unequaled, cost-effective, innovative and flexible plans that exceed our customers’ expectations.

Dental Select provides exceptional dental and vision benefit solutions for customers, partners and consumers.

Our History

Despite many challenges, Brent believed he and his team could make Dental Select a success.

In the 1980’s Brent Williams left his career as an accountant in Canada with only $2,000 in his pocket. He moved to Utah and began realizing his dream of founding a business committed to people and solid business practices.

Brent first saw the need to create affordable dental plans for everyone. He later recognized frustrations from consumers and dental offices over refused and delayed payment of claims. Brent subsequently made it his mission to change the dental plan industry forever.

Brent founded the company in a small apartment. As he was able to garner some sales revenue, Brent expanded Dental Select to a small, furnished office with no money for a down payment and no money for salaries.

He hired a receptionist and had to cover her first pay check using a credit card. Although the company’s growth during the first years was slow and steady, Brent eventually nurtured the small company from 2 to 94 employees.

In recent years, Dental Select has experienced tremendous growth. Brent recognized the risks associated with rapid growth and maintained flexibility by shifting priorities for different phases of development. Brent’s vision has supported solid business practices during the shifting economy, expanded the company into the Texas market, and implemented cutting edge technology.

Today, Dental Select is a leader in the benefits industry with plans available throughout the country. Dental Select is known for quick claims payment turnaround, often within 24 hours, and has maintained its commitment to providing quality dental insurance affordably.

Brent Williams

President & CEO

Brent Williams’ influence on the direction of Dental Select is evident in the flexible dental care plans offered for groups and individuals in more than 40 states. His involvement in and analysis of how legislative action affects the dental industry has become his passion and positively contributes to the success of Dental Select. Brent is the driver of change within Dental Select and is responsible for articulating and developing the vision and strategic direction, effectively organizing and inspiring the executive leadership, and promoting objectives that create revenue, profitability, growth and viability of the company.

Mr. Williams is Chairman of the Board for the Sealants for Smiles™ program in which Dental Select is the sole administrator covering 100% of the administration costs of this 501c3 charity.  As President and CEO of Dental Select, Mr. Williams is currently on the Board of Governors for the Salt Lake Chamber, has been a finalist as an Ernst & Young Entrepreneur of the Year for multiple years, and is member of the National Dental Electronic Data Interchange Council (NDEDIC), as well as a member of the National Association of Health Underwriters (NAHU).



Select Benefits Group, Inc., is a Utah corporation doing business as Dental Select. We are a licensed third party administrator and insurance agency (UT LIC #5714). The plans of insurance we administer and market are underwritten by ACE American Insurance Company, a subsidiary of Chubb, Limited. Chubb is the world’s largest publicly traded property and casualty insurance group. ACE American Insurance Company is rated A++ Superior in 2016 by A.M. Best. A.M. Best ratings for insurance companies range from A++ to D. This rating is an indication of the company’s financial strength and ability to meet obligations to its insureds.